90% of the milk in your supermarket is ‘sloop melk’ (Milk that destroy a cows life). Dutch dairy cows pay with their lives for the price policy of the supermarkets. So be careful, before you know it, you'll have a wrong pack of milk.

This full page advertisement for Wakker Dier can be found in the dutch newspaper de Volkskrant. For this ad I was brought on board by HOWDY to create custom lettering for all the cards on the board.

Agency: HOWDY & Wilbert Leering
Cow illustration: Alessio Castellani
Typography: Thom Niessink
Photography: Koen Berkhout
Production: Tamara Wezeman